CATEGORY: Reusable water bottle. Yes, the landscape is omnipresent with colorful, rugged, utilitarian and sports-oriented looking bottles.
CHALLENGE: Help a start-up company stand out and stand apart from the really big names.
STRATEGY: Embrace that you’re a nobody. Humility and honesty usher in liberation. Free to be bold, daring and radical while amplifying your point-of-difference — all within the limited budget, of course.
IN THE MAKE’s first product is a sleek, modern and dare-I-say-it, MOMA-worthy reusable bottle.
With an audience that’s image-conscious and fashion-forward, this bottle presents itself as a must-have accessory. A wardrobe staple that pairs beautifully with your favorite workout leggings and your stiletto pumps. Stay hydrated. Stay in style.
FROM WORKING OUT TO GOING OUT
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PACKAGING
