FRESH PERSPECTIVES. TAILORED SOLUTIONS.
Creative Director, Question-Asker, Problem-Solver
I have a knack for asking the right questions — lots of them, and never with pretension. Effective problem-solving starts here. The who, what, and why drive us to the how.
Because of this, my strategies and deliverables are rarely the expected norm. I focus on vetting not just what’s said, but also what’s left unsaid. I distill complex information, cut through the bright-and-shiny distractions, and deliver work that tells the full story.
The result? Creative solutions tailored uniquely to you. I’m allergic to the run-of-the-mill and easy outs — there’s no copy-and-paste here. My benchmark is simple: if you can swap out your client’s logo with another brand’s mark on a package, ad, or social post, the work hasn’t done its job.
Strategy. Relevance. Cohesion.
Sometimes the project calls for just my independent skill set. While more complex projects may require the talents of my proven partners and collaborators. Just the same…
THERE IS NO B-TEAM
As a more effective alternative to tradition-bound agencies, hellocuc inc. taps successful specialists based on skill sets needed for projects. Making sure our collective expertise caters to your expertise. That means limited overhead, no unnecessary moving parts or lavish lobbies. All our time and resources go to achieving results.
With me, Cuc, at the helm, you’ll have access to curated top talent. We research, define, challenge, and solve. Not limited by geography or office politics, only by possibility and creativity. And we believe, together, in delivering the best work possible. Memorable. Smile-inducing work.
SPECIALTIES
STRATEGY: Busy-thinking before busy-doing. Abandon threadbare paths early and do not yield to bright and shiny distractions.
NAMING: Relevance, relevance and relevance. And oh, how I love portmanteaus!
BRANDING: One narrative — verbal and graphics — that evokes emotion and rises from the sea of norm.
ADVERTISING: Before the click, swipe, tap, buy or visit, there’s the stimulus. The real art of persuasion.
PACKAGING: Stand up tall, sit upright. Yes, looks are indeed everything.
ENVIRONMENT: To woo and to wow. The physical experience, enlightened — step by step.