caldrea

PRODUCT NAME DEVELOPMENT BRANDING PACKAGING

To clean your hands properly, experts suggest that one should wash for at least 20 seconds. Or to keep yourself entertained, sing “happy birthday.” The inspiration for the naming and packaging idea was born. (Label in back suggests the birthday song.)

So, call on your inner diva/alter-ego (Elton, Beyoncé or Eminem), and start crooning.

Each fragrance is cued by the bright color bar and graced with a cascade of white x-ray-like art.
The light sage canvas creates a calming elegance that sits proudly on any countertop.

A FEW CONTENDERS ALONG THE WAY

FIDDLEHEAD FERN FRAGRANCE PACKAGING